How To Get Plenty of Clicks on Pinterest?

Areeba Asghar | Pinterest Maven
4 min readOct 1, 2021

Pinning regularly but not getting enough clicks.
Ugh I know that's sucks! You must be missing something that's is not giving you outbound clicks.
What could it be?

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Wondering?
Don’t get panic. Just check these pinning attributes whether you were following it or not.

Almost everyone struggles to increase their outbound clicks on Pinterest when they are just getting started. It’s something that takes forever when you don’t know how the algorithm works.
The fastest and easiest way is to understand the Pinterest algorithm and add your pins manually. Manual pinning will give you a huge initial boost in both impressions and outbound clicks. The next most important thing is to create viral pins.

There are 4 ranking factors you should take into consideration:
Your domain quality
Your pin quality
The pinner quality
The relevance of the topic

If you follow these 4 factors or consider, there are huge chances in getting outbound clicks.

Now what steps you should take to get these outbound clicks?

1- Design eye catchy pins that can go viral
This is not difficult make a pin that can go viral but don’t think that every of your pin will go viral, hope this makes sense.
This is the way you can make sure that you are following one of the attribute of pinning that can go viral and start getting good traffic or clicks.

To make a pin go viral, make sure the:

  • Size of the pin is correct to get traction. You can try pins with the ratios 2:3 | 1:2 | 9:6
  • Easy to read Fonts
    Don’t use the fonts that are too difficult to read for both user and Pinterest’s algorithm itself. Make sure that you are using 2 different fonts (recommended) that are readable and appealing or easy to get attention.
  • A good Description
    The description of your pins should be clear, persuasive and problem solving. Catch what is already circulating in reader’s mind about your pin. For this, you have to do proper research.
  • Use High Quality pictures
    Don’t fill your pin image with a lot of elements, keywords or information. Keep it clean and to the point to keep your reader away from extra mind pressure.
    Your focus is to get reader’s attention so make sure you are just adding relevant info only. Don't repeat an image in every of your pin. Pinterest needs new and fresh pictures so make sure you are using new images every time.
  • Add a link where you want to land your traffic
    Your pins should contain a link is directed to your website, Instagram or wherever you need them to go.

2- Add relevant Keyword to Your Pins
Pinterest is a search engine not only a social platform so keywords are very important to gain traction. Using a right keyword can build a solid foundation of their (users) overall interest strategy.
To get plenty but relevant keywords related to your niche or pin, you can go to Pinterest search bar to get keywords from suggestions. Type your keyword and you'll see a lot of suggestions that people are looking for. You can use ‘Ads’ to get a lot of keywords with their search volumes and that is the best way.

3- Create enticing title
This is something that can give you reach to the traffic ocean and enticing them to click your pin and curious of What’s inside.
Make sure you are not throwing or stuffing your title with keywords. Use long tail keywords and make an enticing title that make sense.

4- Join Niche Related Boards to Reach a Broader Audience
This is the best way to spread your Pins all over the places. Every time you add a pin to a group board, it will be shown to the followers of that board. If a follower from that board saves your pin, it will be shown to his followers. For every save you get, your chance of getting more impressions, saves and outbound clicks increase exponentially.
This is what will make your pin go viral

5- Apply for rich pins to get more clicks or impressions
By using rich pins You will have access to automatic updates. Every time you make changes, you won’t need to update it manually on Pinterest.
You will get higher visibility. Rich pins tend to stand out more, which will help to grab people’s attention. Given that Rich pins contain more information, they will appear for more keywords than normal pins. If ever you are selling any product, rich pins will allow you to list prices, confirm availability, and link to the product page.
You will get more brand awareness as Rich Pins feature your logo and website name.

If you follow everything that I have mentioned in this article, you will be able to generate more outbound clicks. You can even notice that some of your pins are starting to get more traction and eventually you will have more viral pins.

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Areeba Asghar | Pinterest Maven

21yrs old Pinterest & Amazon Enthusiast | I help small businesses, e-commerce sellers and bloggers connect with their targeted audience & generate more leads!